Judging for the Niche Business Awards 2021 took place virtually in in true pandemic style.

The Niche Business Awards are now in their seventh year and are the brainchild of Jenny Cross, CEO of Cross Productions and who also runs Niche Magazine and celebrate the success of individuals and businesses from across Leicester &Leicestershire..

Our Managing Director, Rik Pancholi was one of the judges on the panel for the Niche Business Awards 2021.

Where he alongside his fellow judges, Rajesh Modha, Leanne Bonner Cooke, George Oliver, Jaz Kaur, Jennifer Thomas, Ian Guyler and Amanda Daly had the role of reading, shortlisting and interviewing the finalists for the award categories.

The finalists were announced online. Jenny Cross said, “It’s been a really tough year this year for so many businesses but we’ve also seen so many absolutely take to the stage and reshape and take advantage of the opportunities that have been presented in front of them.”

Rik said, “It was an honour to be asked to judge and to work alongside my fellow judges for this year's awards. Congratulations to everyone who has been nominated.

I know how hard everyone has worked and finally it will be good to be able to come together and recognise excellence across the business community at both individual and team level.”

The awards will take place on Friday 24^th September 2021 at the Athena, Banqueting and Conference Centre in the heart of the Cultural Quarter in Leicester, where our team will be in attendance.

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